NewWave Events, a company born amidst the Covid-19 pandemic, had a clear vision: to become the go-to brand for dragon boat events within a year. To achieve this, they needed a digital partner who could match their passion and drive. That's where Coconut came in.
Identifying the Needs
Our first step was to understand NewWave's vision in depth. We conducted a comprehensive analysis of their wants, needs, and desires, which led to the creation of a detailed project board. This board outlined what could be achieved within their ambitious timeframe and resulted in two distinct project plans for two different websites.
Spotting the Trend
During the planning phase, our account management team identified an emerging trend: Virtual Events. Recognising the potential of this trend, we decided to align our strategy to capitalise on it.
In a record-breaking two weeks, we launched the first website, newwave-events.co.uk. The website was fully optimised with SEO and featured landing pages specifically targeted at virtual events. This swift execution allowed NewWave to tap into the emerging trend of virtual events effectively.
The results were impressive. The website attracted thousands of individuals and companies looking for virtual events within weeks of going live. Encouraged by this success, we then focused on their secondary website, dragonboatevents.co.uk, which served as their core business platform.
We developed a top-tier, expertly designed system that showcased their dragon boat events and corporate team building services. We also created an online system to handle lengthy festival bookings, eliminating the need for cumbersome paperwork. This innovation saved the NewWave team over 600+ hours and significantly increased their conversion rates for dragon boat festivals.
This case study demonstrates how understanding a client's vision, identifying emerging trends, and executing swiftly can lead to impressive results. The success of NewWave Events serves as a testament to the effectiveness of our approach.
What we did
- Website Design
- Application Development